CATEGORY LOCKOUT : Exclusive to ONE Automotive Brand
For Lifestyle and Experience-driven Automotive Brands with ongoing marketing campaigns, promotional push, and new vehicle model launch who want to build instant emotional connection with the audience, skyrocket brand awareness, and reinforce brand recall/memorability.
Traditional brand exposure at events is common. Emotional association with a peak moment is not, and it’s what we deliver. Concert nights are among the most emotionally charged and highly memorable moment in a person’s life. Cars already live in those moments, as the ride heading to the venue, the arrival, and the ride home.
Major, prominent live concert tickets sell out in minutes. The emotional energy and disposable income of upwardly mobile concertgoers are at peak levels. Emotional events make people highly receptive to brand experiences surrounding the event.
We are transforming traditional sponsorships. We go beyond brand exposure. We integrate your Automotive Brand directly into the live audience experience, turning arena euphoria into showroom leads.
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The values you get from the marketing package are not only limited on the day of the event. It runs before the event, during the event, and after the event has been concluded. Own the journey, the arrival, and the story around it.
Build Brand affinity. Connect your automotive brand with experiences your audience genuinely treasure.
Turn audience excitement into permission-based leads and brand-relevant connection.
Leverage the concert to boost vehicle sales and agent performance, and strengthen your dealership relationships.
| Typical Sponsorship | Live Xperience Marketing | |
|---|---|---|
|
A logo among many, on banners and collaterals.
|
One brand (Yours) at the center of the event. |
|
| Impressions with no names behind them. |
Opt-in leads from receptive audience participating in brand-relevant, exciting activities.
|
|
| No story for the audience to share. |
|
|
| Dealers, Agents, and Customers disconnected from the event. |
Vehicle buyers rewarded with Free tickets, Agents rewarded with VIP tickets, and Dealership Partners with Exclusive VIP lounge access.
|
| TYPICAL SPONSORSHIPS |
FAST LXM LiveXperienceMarketing |
|---|---|
|
A logo among many, on banners and collaterals.
|
One brand (Yours) at the center of the event. |
| Impressions with no names behind them. |
Opt-in leads from receptive audience participating in brand-relevant, exciting activities.
|
|
No story for the audience to share.
|
Audience and influencer content that carries your automotive brand. |
| Dealers, Agents, and Customers disconnected from the event. |
Vehicle buyers rewarded with Free tickets, Agents rewarded with VIP tickets, and Dealership Partners with Exclusive VIP lounge access.
|
| Typical Sponsorship |
Live Xperience Marketing |
|---|---|
| A logo among many, on banners and collaterals. |
One brand (Yours) at the center of the event. |
| Impressions with no names behind them. |
Opt-in leads from receptive audience participating in brand-relevant, exciting activities. |
| No story for the audience to share. |
Audience and influencer content that carries your automotive brand. |
| Dealers, Agents, and Customers disconnected from the event. |
Vehicle buyers rewarded with Free tickets, Agents rewarded with VIP tickets, and Dealership Partners with Exclusive VIP lounge access. |
● Your brand is a logo, not a moment, not an experience. The audience sees it, but hardly remembers it after the event.
● You share the event with other automotive brands. When every brand is on site, no one owns the moment.
You only want a logo on a banner, poster, and collaterals.
You are unable to commit to a date or a promo window.
You’re looking for a one-size-fits-all package.
You manage brand, marketing or partnerships for an automotive brand.
You want leads and sales movement, not just exposure.
You want to own the night, not share it.
WEB MARKETING AGENCY
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